Cover Oregon Scores Again
This week’s Golden Fleece goes to Cover Oregon, which blew your bucks while ignoring a cardinal rule of business: “Don’t advertise a product that’s not available – Nothing irritates a customer more.”
But the Salem Wizards at Cover Oregon spent a hefty $3.2 Million of your hard earned money to create ads for their health insurance exchange – which isn’t available on the Internet.
Sure you can fill out a 19 page paper form that comes with 19 more pages of instructions – if you’re really desperate. But almost all Oregonians seeing the ads will go to the non-functioning website. Brilliant!
We don’t think these bumblers will be sipping champagne at the MENSA New Year’s Eve Bash.